hello world

Blog-Neglect

Mon, 15 Oct 2007 21:04:29 +0200

I’ve been pretty busy in the last few weeks, but rest assured that this thang ain’t dead. I’ll be back sharing thoughts and news about exciting projects I’m involved with in a little while, but until then I highly recommend you take at a look at the writings of one Paul Salamone, also known as the “Foreignerd”, currently residing in slacker’s paradise Berlin. If I read too much of his stuff, I might quit english blogging for being too ashamed of my lack of writing skills. Just kidding - but go check him out.

Blog-Neglect

Mon, 15 Oct 2007 21:04:29 +0200

Social Marketing Blog

Tue, 21 Aug 2007 19:25:56 +0200

Short announcement for my German readers: I’m writing the official blog for this year’s BruttoSozialPreis, the biggest German student’s competition for social marketing. I’m guessing most of my readers will mistake “social marketing” for being about leveraging social media for marketing purposes - it’s not. Social marketing much rather refers to the application of marketing techniques to the non profit sector. Naturally that doesn’t exclude social media marketing techniques, as long as they’re promoting projects that are serving the public good.
If you’re a (German) marketing student (or other!), go and apply for the competition. It’ll not only make a good reference for your resume, but you’ll also be learning a lot by working with experts from top notch NPOs (like Transparency International) and consulting firms (like McKinsey).

Social Marketing Blog

Tue, 21 Aug 2007 19:25:56 +0200